FACILITATING FUNCTION

a)Financing
It is not easy to perform various marketing functions without the availability of adequate and cheap finance. It has been rightly remarked that "Money or credit is the lubricant"that facilitates the operation of the marketing machine as modern marketing requires vast resources.
Marketer requires finance such as short term finance. Medium term finance,Long term finance etc.,There are various sources of marketing finance too.For e.g
Commercial banks, cooperative credit societies, government agencies etc;Today business depends on trade credit. It facilitates increase in the volume of Sale,enhancement of credit worthiness good will of the consumers and we en spread of sales throughout the month or even a yesx
b)RISK TAKING
MARKETING'S RISKS ARE MANY. These risks are inherent in most of the marketing transactions. They occur due to unforeseen events which take place from time to time Risks may be due to social hazards such as theft,burglary,bad debts,wars etc; Or they may arise dieing the course of transportation. They may also be due to decay deterioation and accidents or due to fluctuations in the process caused by changes in their supply and demand. The carrots risks are termed as place risk,time risk,and physical risk etc,;

C)STANDARDIZATION.
STANDARDIZATION ensures quality in the product. Consumers prefer to have certain predetermined standards for the products. This will relieve buyers from examining the product and wasting time.
STANDARDIZATION has now be accepted
as an ethical basis of marketing
.Some of the most vital marketing problems center round the activities of establishing and  Ma