NATURE AND FUNCTIONS OF MARKETING

Just like financial management,marketing management is an important functional area of a business. Marketing enables a business enterprise to sell is goods to consumers. It provides the place where the potential buyers and sellers of a product assembled to make the transactions of buying a be selling goods for money. In marketing goods are transported from the place of production to the place of consumption,thereby creating place utility. Goods once manufactured are stored until use there by,creates time utility. Sales and transfer of goods creates possession utilities. It also helps in improving the standard of living by providing a wide variety of goods and services to the people.
The term 'Marketing Management'is different from "business management"
A market means a place where buyers and sellers gather to exchange money with the goods. But the business management is n maker means the actual and potential buyers and sellers of a product. It consists of a group of buyers and sellers who are interested in exchanging goods and services for money. For example if there is one person
At least to buy a painting of an artist. It is termed as market.
MEANING OF MARKETING MANAGEMENT.