OBJECTIVES OF MARKETING

The objectives of marketing management are derived from the overall objectives of business such as profits,growth service to society etc; marketing helps to achieve these objectives by developing and distributing goods and services to satisfy the needs and the requirements of the customer on one side and give profits to the business enterprise on the other. .
       The basic objectives of marketing management are as follows.
CREATION OF DEMAND.
A business enterprise can sell products or service only when there is a demand.,which is created through marketing. Marketing tries to create demand through various means,eg. Advertising, personal selling, sales promotion  etc: For the purpose the enterprise Firstly finds out what customers want and then produce and distribute that particular product at a reasonable cost. Thus marketing helps in creating demand utility for the product.

PROFITABILITY THROUGH CUSTOMER
SATISFACTION.
Marketing seeks to achieve long terms goals of profitability and growth by satisfying the needs of the customer. The basic aim of business is to satisfy the needs of the customer. The basic all of business is to satisfy the needs and requirements of different types of customers,which can only be fulfilled through marketing. If the needs and requirements of the customers are not fulfilled the business will fail to earn expected profit and survive.

MARKET SHARE.
Marketing helps an enterprise to create a strong position for itself in the market.
aggressive selling efforts are made to survive to a competitive world. Therefore every business firm uses promotional methods to make its products and services famous in the market.

GOOD WILL
The foremost aim of a business enterprise is to eat profits and to develop and maintain goodwill in the market. A name or goodwill of a business enterprise can be attained through marketing only by selling quality products at a reasonable prices.

STANDARD OF LIVING.
Marketing management aims at improving the living standards of people by
1. Providing a wide variety of goods and services.
2. Supplying new and better quality products and
3. Creating more employment opportunities.