MEANING OF MARKETING MANAGEMENT

Marketing management is concerned worth planning,organising ,directing and controlling to satisfy the needs of requirements of the customer. According to Philip Kotler,Marketing  management is the analysis,planning,implementation and control of programmes designed to create build and maintain  materially beneficial exchanges of relationships with target markets for the purpose of achieving organisational objectives.

DEFINITION
Some important definition of marketing are.
H.L.HANSEN
"Marketing is the process of discovering and translating consumer needs into products and services and then in turn making it possible for more and more people to enjoy more and more of these products and services.
WILLIAM STANTON
Marketing is a total system of interesting business activities designed to plan. Price,promote and distribute wants satisfying products and services to target customers to achieve organisational objectives
CANDIFF AND STILL
Marketing management concerned with the direction of purposeful activities towards the attainment of marketing goals. It is the business process by which products are matched with the markets and through which transfer of ownership are effected .
FUNCTIONS OF MARKETING.