FUNCTIONS OF MARKETING. .A PROCESS

P The business activities(buying,selling,storage,financing)are the functions of marketing and they must be performed in order for the marketing process to be consummated. Thus the functional approach to the study of marketing splits up the whole marketing process in a nunnery of distinct activities. Each activity has a relevance in the process of marketing. Marketing function is defined as"An act or operation or service by which original product and the final consumer are linked together.
There are some widely accepted models of classification of marketing functions. Many are of the view that most important function of marketing is found in the activities relating to the changing of the title. Some others are of the opinion that buying and selling functions are grouped under the head exchange functions are vital. A few others have described the buying and selling functions as concentrating and dispersing respectively. .
MARKETING PROCESS.
CONCENTRATE FUNCTIONS.
1.Buying or Assebling.
2.Transporting
3.storing
4.Grading.
5.Financing.
6.Risk bearing
DISPERSING FUNCTIONS
1Selling
2.Transporting
3. Sorting
4. Grading
5. Financing
6.Risk bearing
7. Dividing.
It is evident from the above that the whole process of marketing is brought under two major heads. But it is respective in nature add the same set of functions is included (eg.Transporting and storing)under both the main divisions. The argument is that on one side All these functions help to assemble and on the other side to disperse the product.
A Other classification of marketing functions is based on the opinion that the marketing proceed is primarily concerned with the flow of goods from the producer to the consumer. To facilitate the flow there some independent functions are to be performed.
MARKETING PROCESS. ..CONCENTRATION/EQUALIZATION/DISPERSION.
CONCENTRATION.
1.BUYING
2.ASSEMBLING
3.TRANSPORTING
4.FINANCING
5.RISK BEARING
6.STIRAGE.
EQUALIZATION
1.STORAGE
2.GRADING
3.TRANSPORTING
DISPERSION
1.SELLING
2.TRANSPORTING
3.GRADING
4.FINANCING
5.RISK BEARING.
This classification contains an additional function in between concentration and dispersion. Equalization means adjustment of supply to demand on the basis of time quantity and quality. The object of this function is to adjust supply to demand thereby creating an equilibrium. The defects pointed out in a former classification exist here also.

FUNCTIONS OF MARKETING. E.P.F.