Marketers however see the sellers as constituting the industry and the buyers as constituting the market. The relationship between the industry and the market is shown below. The sellers and buyers are connected by four flows. The seller's send goods or services and communication to the market in return they receive money and information. The inner loop shows an exchange of money for goods the outer loop shows an exchange of information.
COMMUNICATION
INDUSTEY. ..A collection of sellers/goods services/money
MARKET
A collection of buyers.goods services/money.
INFORMATION
Business people use the term markets to conver various groups of customers. They examine about need markets( such as the diet seeking market). Product markets(such as the youth market) demographic markets (such as the youth market)and geographic markets(such ast the French markets)or they extend the concept to cover non customer groupings as well as voter markets labour markets and donor markets.
Friday, 7 March 2014
MARKETS CLASSIFICATION (contd)
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