The social market concept. Contd

The definition has the following implications.
T
he whole system plan starts with the product idea and does not end until the customers wants are completely satisfied which may be some time after the sale is made.

2. The definition implies to be successful. Marketing must maximise profitable sales in the long run. This customers must be satisfied In  order for a company to get repeat business that ordinarily is so vital to success.
The American marketing association defines marketing as the performance of business activities that direct the flow of goods and services from the producer to the consumer or user. The definition only emphasizes distributive aspects of the market and fails to stress managerial  aspect of marketing. Marketing under managerial  thinking should also stress cost and price consideration,demand satisfaction or selling and demand creation or sales promotion and advertising and marketing research to match the supply with the customer demand.Marketing must include ascertaining,creating and satisfying the customer wants and doing it at a profit.
      Marketing is "The set of human activities directed at facilitating and consummating exchanges. The essence of marketing is exchange of products and the transaction is to satisfy human needs and wants. All business activities helping and promoting the exchange function are included in marketing".
Marketing is the ongoing or continuous process of defining anticipating and creating customer needs and wants and
of organising all the resources of the enterprise to satisfy the customer demand at the desirable profit to the firm and also to the customer. Marketing is a system of integrated business activities designed to develop marketing plans and programmers leading to the satisfaction of customer wants.
Marketing includes Seeking/Matching/Programming........