MARKETING MANAGEMENT

Marketing touches everyone's life. It is the means by which a Standard of living is developed and delivered to people. Many people confuse marketing with selling, but infact marketing occurs both before and after the selling event. Marketing actually combines many activities. . Marketing research, product development, distribution, pricing, advertising, personal selling and others designed to sense,serve and satisfy consumer needs while meeting the organisation's goals.

Marketing human activity directed at satisfying needs and wants through exchange processes. The core concepts of marketing are needs'wants ,demands, products , exchange transactions and markets.

Marketing management is the analysis, planning, implementation, and control of programmes designed to create,build and maintain beneficial ex changes with target markets in order to achieve organizational objectives. Marketers must be good at managing the level,timing,and composition of demand, because actual demand can be different from what the organisation wants.

Marketing management can be guided by five different philosophers.  The production concept holds that consumers favour products that arm available at low cost and that management's talk is to improve production  efficiency and bring down prices. The product concept holds that consumers favour quality products ,and that little promotional  effort is thus required. The Selling concept holds the consumers will not buy enough of the company's products unless they are stimulated through heavy selling and promotion. The marketing concept holds that a comp by should research the needs and wants of a well defined target market and deliver the desired satisfactions. The societal marketing concept holds that the company should generate customer satisfaction and long run societal well being as the key to
achieving both its goals and it's responsibilities.

Marketing practices have a major impact on people in our society. Different goals have proposed for a marketing system such as maximizing consumption consumer satisfaction ,consumer choice or quality of life. Interest in marketing is growing add more organisations in the business non profit and international sectors recognise the way in which marketing can improve performance.

A CONCRETE CONCEPT.