MARKET INFORMATION AND RESEARCH.

Market information and market research are very essential in marketing. Today's marketing requires lot of correct information adequately and promptly. Market information becomes the basis of many decisions of marketing. A trader had to face several problems and he can solve them only by careful interpretation of available data.
Market information enables a Seller know
When to sell and what price to sell,who are the competitors etc.,Marketing research has now become an independent branch of marketing.
BUYING MOTIVES
BBuying is a satisfying activity. Buying involves careful planning and requires
A setting up of policies and procedures. Before a particular product is brought it is necessary to ask the following questions. What to buy?
When and how much to buy?
From where and how to buy?
On what terms and conditions and prices?
Buying motive
Answer for these questions are termed as"Buying Decisions.
The following are considered to be the purpose for seeing up buying objectives.
To avoid delay in production schedules.
To avoid waste of materials
To maintain standard of quality.