THE SELLING CONCEPT

The philosophy is very seriously followed by many organisations. According to this concept the people may not like to buy enough of the organisation's product,unless it undertakes a large selling market and promotion effort. This is application to unsought good to those which buyers do not normally think of buying. These industries must be good at tracking down prospects and selling them on product benefits. This is also practised in the non profit area. A political party for example., will vigorously sell the candidate to the voters  as a fantastic
Person for the job. While doing so the candidate's mistakes are hidden from the public because the aim is to get the sale not worry about the consumers satisfaction afterwards.

THE MARKETING CONCEPT
This is very important philosophy that holds the key of achieving organisational goals depends on determining the needs and wants to the target markets and delivering the desired satisfactions more effectively these Competitors. This is a relatively recent business philosophy. This concept had been stayed in such colourful ways as "TO FLY, TO SERVE"(BRITISH AIRWAYS); and"WE ARE NOT SATISFIED UNTIL YOU ARE"(GEC)
"TO DO ALLIN OUR POWER TO PACK THE CUSTOMER'S DOLLAR FULL OF VALUE
QUALITY AND SATISFACTION."
.The Selling concept and the marketing concept are always misunderstood. .
THE SELLING CONCEPT.
Starting point   factory
Focus.               Products.
Means.           Selling and promoting
Ends                profits through sales
                         Volume.
THE MARKETING CONCEPT.
Starting point    Market
Focus                  consumer needs.
Means             coordinated marketing
Ends                 profits through customer
                          Satisfaction.
From the above table it is evident that the selling concept takes an inside out  perspective. It starts with the factory which focuses on the company's existing products and calls for heavy selling and promotion to obtain profitable sales. On the Other hand the marketing concept
takes an outside in perspective. It involvesa well defined market concentrates on customer needs,coordinates all the marketing activities affecting customers and makes profit by creating customer satisfaction.
    Under the marketing concept companies produce what consumers want thereby satisfying consumers and making profits.