b)Selling.
It means transfer of the title of goods to the buyers. Selling is an important activity of the seller,the consumer and the general public. Efficency on selling is the most important factor that affects the existence of a firm. The prime objective of a business concern is successfully carried out through the sale of goods.
2 PHYSICAL SUPPLY FUNCTION
a)Transportstion
Marketing depends upon effective transportation system. It is the function of transportation to Convey commodities from where their utility is relatively low to places where it is higher. Goods are to be removed from the point of production to the point of consumption. This is done by transport. Concentration of natural resources at certain centres males it necessary for the industries to concentrate there. Transportation enhances the value of goods by the creation of place utility. Even in The case of simplest marketing mechanism or a factory Transportstion where the consumer bus directly from the local die or a factory transportation is involved and must be performed either by the buyers or the seller.
The development of various Kinds of transportation had been responsible for the opening up of new markets. Together with the development of marketing area,
It assists in the sale of goods in domestic as well as foreign markets. Today transport is capable of creating time utilities also with the increase .in the speed of various modes of tranport a tion.
Saturday, 8 March 2014
Functions of marketing (continued)
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