SEEKING MATCHING PROGRAMMING.

SEEKING.
In this function the aim of seeking is to discover the customer and customer needs. The marketing oppurtunity is revealed through an analysis of this environment.
MATCING
Under this matching process customer demand has to be matched with organisational resources and environmental limitations such as competition government regulation general economic conditions and so on.
PROGRAMMING.
Amarketing programme which is known as marketing mix covers product price
Promotion and distribution strategies. They are formulated and implemented to accomplish the twin objectives of the customer satisfaction and profitability.
  In the customer oriented marketing approach and the concept of stategy we may evolve a precise definition of marketing.
Marketing is a system of integrated business activities designed to develop strategies and plans to the satisfaction of the customer want of selected market segments or targets.
B . OBJECTIVES OF MARKETING.
1. FOR developing an intelligent appreciation of modern marketing practice.
2. For providing guiding policies regarding marketing procedures and their implementations.
3. For studying marketing problems according to circumstances and to suggest solutions.
4. For analysing the shortcomings in the existing pattern of marketing.
5. For enabling successful distribution of agricultural products mineral wealth and manufactured goods.  And
6. For enabling managers to assess and decide a particular course of action marketing has become important to the society.